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“All the parents here, they want international accomplishment for their kids,” Tono says. And, in fact, families ring the court, looking on expectantly as children dart across the floor. “That’s actually what we look at when kids come here: What’s the spirit of the parents like? Talent can be trained.”Everyone seems to have a theory about why the national team has been down in recent years, failing to win a single team championship since 2002.

One of the most stubbornly old school restaurants in the state, Spirito’s (no website or official Facebook page) is the kind of place where you need to bring your own butter if you want it on your bread, and the atmosphere and waitstaff are right out of some ’50s movie set. The ravioli is renowned, but the thin crust pizza’s better, with its distinctive, crackly crust. Greenish wooden booths up front, twinkly white lights above the bar, a spacious dining room beyond.

We are not losing our heritage or our emotional connection to the brand, but I believe we have to stay on offence, which is what we have told all our employees and our dealers; that the minute you go on defence, you are going to lose.sports] is something that we should be attached to, and I don think any of our competitors can occupy this space in Canada credibly, so it was natural for us to get into it. Deal puts them alongside three other premier national Olympic partners: Royal Bank, Bell Canada and Hudson Bay Co.The value of the deal was not disclosed, but premier Olympic sponsorships in Canada are in the range of $4 million to $6 million a year, according to industry sources, and the other six sponsorships would be in the range of $2 million to $3 million a year in total.The retailer has existing sports partnerships with Canada Games, Canada Sports Hall of Fame, the National Hockey League, NASCAR and athlete partnerships with Sidney Crosby, Jonathan Toews and Brett Lawrie.The company is also developing grassroots sport education clinics to encourage greater childhood participation in sports, with learning clinics at Canadian Tire, Sport Chek and Sports Experts in hockey, soccer, skiing and snowboarding. The company, which makes a point of hiring employees who participate in one or more sports at its Sport Chek and Sports Experts banners, said it will take that a step further by offering flexible work schedules to athletes who want to work there but have a busy training schedule.you do an [Olympic Sponsorship] there is a certain exclusivity, said Brian Cooper, president at S Sponsorship Group Inc.

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